Pollen began in 2018 running excess recovery operations for FMCG brands across Southeast Asia: collections, buyer outreach, offer management, pricing and logistics. The unglamorous work of moving aging stock without damaging the brand.

Eight years and 100+ brands later, we had something no one else did: a deep, first-party record of what excess actually recovers for, who buys it, and how fast value decays. We turned that operating experience and data into Lily AI, the controlled recovery platform.

Today, Pollen is building the layer between a brand's inventory and every recovery channel, so recovery is a controlled, governed decision instead of a write-off.